1. Who does the magazine think you are?
The magazine thinks we're male and between the ages of 15-30, i.e. a teenager or a young adult, who processes a key interest in music. Most likely wanting to know about the latest gigs available, newest albums released and what upcoming artists have been up to. - As these three features are a big portion of what the magazie offers.
2. How do you know?
We know this is because a large amount of the pictures and artists the publishers of the magazine have interviewd are males. The colours and the overall look of the magazine is stylish and more complistic, containig colour such as dark red and silver, not necessarily the common colours you would see on a magazine aimed at females. The type of text used is also bolder and rather plain and ordinary (nothing fancy that could be compared to fonts that girls may use.) We know the readers of the magazine are going to be fairly young as all the adverts contained in the published atricle are all those that can be related more to people of a younger age, than those who are of a older generation. Such as advertisements for an ipad, a social network site and for spot cream. Another point is that language in the magazine is relaxed and informal, something that you would not often see in text that was aimed for people who are older. Lastly, we know it is aimed at people who have a key intested in music as its main focus throughout is the latest artists out and what they have been up to, as well as new albums and gigs coming up.
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