NME - Audience profile pack

Having looked at the magazine myself and predicted who I think it is aimed at, here are the actual true facts;


KEY STATS

Male: 74% 

Female: 26% 

Median age: 23 

Student: 42% 

ABC1: 68% 

Circulation: 33,875 

Readership:  325,000

ABCe Unique Users: 5,342,246

Readers have a strong relationship with NME and completely trust the brand:

- “I can trust it” “Its full of facts that we should all

   know but don’t BUT we do now thanks to NME”

- “Honest no-holds barred reviews”.

MOBILES

• NME readers are influential's when it comes to mobile phones.

• They are over twice as likely to convince friends and family about what mobiles to buy.

MUSIC

Not surprisingly NME readers are completely obsessed by music. Reader research has demonstrated that they rely on the editorial and the ads to keep them up to date with new music. This knowledge then makes them the authority in music in their peer group.

FILMS

NME readers enjoy watching films, both in the cinema and at home. They tend to buy a new DVD every month (higher than the national average)