Saturday, 18 December 2010

NME Improvements

I have looked at who the magazine is aimed at and its purpose, so am now looking at who the brand doesn't cater for and ways that they could adjust and make improvements.


Task:
To look at NME magazine and suggest ways they could increase their circulation/revenue



·Make it more unisex by making the magazine appeal to more females. This could be achieved by having a more neutral colour scheme and by interviewing more bands/artists that girls can relate to.
·As well as including smaller, upcoming bands, perhaps include some more well known ones, so people that arn't necessarily music 'experts' also feel that they can buy a copy of the magazine.
·Could maybe have themed issues each month.

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