Audience

Currently, as well as working on our two minute opening to a film, we're also working on the remaining two aspects of the project - Research and Planning.

This lesson we looked at Audience Research. In particular, we looked at a article that specialises in looking at the cinema market. It contained a table of figures, categories, genders, social classes and age ranges which clearly showed a number of things:
a) Who visits the cinema most frequently
b) Which gender's prefer which type of film genre, i.e romance/comedy/action etc
c) What films are popular with which social class
The table showed that the most frequent cinema goers are those between the ages of 15-24, who are boys and watch action films.
Finding out this information made me think about what age range, gender and genre I should chose to base my own two minute start of a film on. Whether to chose to aim and advertise it to those that most often go to the cinema, or whether to try and break traditions and aim it a a different category. However thinking about it, I felt that it would be better for me personally to base it on something that I was interested in and my own gender and age range as I felt I would enjoy producing it more as I would have an idea or what sort of thing I would like to see at the cinema, whereas I would be unable to do this if I chose an older age range or different gender for instance.
I therefore decided that the audience for my production would be:
- 15-24 years of age
- Women
- C2DE (lower class - students)
Having said this, this is not yet certain and I may decided to change what audience I chose to aim my start of a film on at a later date. Purely as it depends on my overall plot that I decide on and I am also slightly concerned that in choosing this audience, it could also be a negative thing as it could be seen as easy and predictable to chose to aim my production at a category of people of which I am one of. If I was to chose this category I would ensure that the actors/actresses I used were from varied age rangers and backgrounds, otherwise there wouldn't be much variety and not only could it possibly cost me marks, but the people watching it may also find the piece boring and tiresome.